Google Analytics
Find out how visitors find your site and how they interact with it. Track how effectively your marketing campaigns drive sales and conversions. And if you are and AdWords customer, know your revenue and ROI on every keyword you buy. Use Google Analytics by itself or from the Analytics tab in your AdWords account. Create and share a customizable collection of report summaries on your Dashboard. The Google Analytics Interface makes it easy to explore your data and ask the right questions.
The possibilities with Google Analytics is inexhaustible and only the imagination sets the limit. The following is some of the powerful features of Google Analytics.
Geo Targeting
Find out where your visitors come from, and which markets have the greatest profit potential. Optimize cost-per-click ads by region and stop spending in areas that don't produce a return. Visualize the source of your traffic, increase efficiencies and seize opportunities that might otherwise remain hidden. Google Analytics knows practically everything about your visitors.
Funnel Visualization
Understand what went right and more importantly, fix what went wrong.It happens all the time. Visitors are excited about what you offer, and then abruptly exit your site. It's confusing, but it doesn't have to be. Quickly locate the bottlenecks in your checkout processes and start funneling visitors all the way through to conversation.
Advanced Visitor Segmentation
Define your own visitor segments based upon user bevavior or explore eighteen predefined segents. Interactively compare traffic, key conversion metrics and trends by segment such as geographic location and new versus returning visitors.
Shareability. Actionability
Since sharing data is a key part of decision making in most organizations, Google Analytics lets you send and schedule personalized report emails. You can also export your data into a variety of formats. And to help you understand, interpret, and act on what you find, Google Analytics provides context sensitive Help and Conversion University tips from every report.
Contact our Google Analytics Team
Please feel free to contact our team if you have any question regarding the use of Google Analytics in your company.
We are authorized consultants and we offer services within scoping, implementation and support of Google Analytics.
